Strategic Mindset & Operational Excellence

As Director of Sales and Marketing, I spearheaded a 76% increase in annual revenue by implementing a data-driven approach and establishing strategic channel partnerships in the United Kingdom and Australia. I also have a strong track record of overachieving budget targets, managing costs, and implementing high-ROI capital projects, essential for building a scalable revenue engine.

Additionally, I pivoted the organization from a referral-based, word-of-mouth operation to an aggressive sales department by building the organization’s Sales and Marketing Department from scratch, leading all hiring and developing necessary marketing materials and brand representation strategies that ultimately secured multiple international industry awards.

In the same role, at another organization, I delivered a 138% increase in high-profit sales contracts year-over-year by implementing a new marketing and data-driven approach to a stagnant department.

Achieved record-breaking profitability for the department by restructuring best practices, which resulted in reduced costs, decreased labor, and increased sales profitability.